Abigail shines a unique, humanistic lens on data, business, and technology that brings a fresh perspective to digital advertising, corporate culture, and marketing. As the Director of Google’s US Creative Works, Abigail and her team work closely with the advertising and marketing communities to help develop their strategic and creative efforts for the digital space. While at Google, she has also launched an industry-first thought leadership series on human beings' deep, emotional relationships with the digital space: Humanizing Digital. This research decodes technology in an inspiring and useful way. And she currently directs an additional XFN team responsible for developing, embedding an overarching organizational vision and shared sales culture inside America’s Large Customer Sales force.
Prior to joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, and co-strategy director at DDB.
Abigail is a recipient of the prestigious Media Impact Award from the UN and speaks at key conferences around the globe on innovation, creativity and the intersection of humanity and technology. She’s on the boards of the Global Leadership Diversity Exchange, Realm, TheSocialArchitects & the Conference Board’s Marketing & Communications Team; and has been featured in a host of publications including: NYTimes, Business Insider, Forbes, Adweek, Huffington Post, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.
She blogs on beauty in our culture in Beautyskew.com and podcasts regularly on her YouTube show: “Decoded.” Abigail has published her thought pieces in publications around the world from Fast Company to Advertising Age.
Abigail graduated from Harvard University with a bachelor’s degree in social anthropology. She lives in NYC with her husband and 3 children.
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